When is an online store needed
The relevance of creating an online store for a commercial organization is difficult to overestimate. Selling goods online will help expand your customer base. Since you will no longer depend on where the company’s branch is located. This will save on renting premises, automate processes, and scale your business.
- An online store is needed in two cases:
- A business has nowhere else to expand offline;
The target audience of the product is specific. Opening regional offline branches is unprofitable. Ask for help to ecommerce website design company near me.
In what cases is it unprofitable to open a classic online store
A classic online store is a site with a catalog and a shopping cart. Where you can place an order and pay for it right away. Ecommerce website design company Dubai can do more. Despite its convenience and popularity. However,in some cases, creating an ecommerce can bring losses.
Expensive exclusive goods
Luxury products are difficult to sell online. Customers will want to visit the showroom. Hence, carefully examine the product. Besides, make sure that it is worth the money. Therefore, opening an ecommerce for expensive goods (exclusive jewelry, cars) is unprofitable.
Small assortment and individual orders
Ecommerce are convenient due to the catalog function. Thanks to which the client can quickly find and order the desired product. But if you offer several types of products or make everything to order. Then such a business does not need an ecommerce web development Dubai. It is enough to correctly design the landing page.
You are an advanced consumer, not a seller
You should not invest in opening an online store. If you understand the product only from the consumer’s point of view. To become a successful entrepreneur, you need to know the features of the chosen industry. Instead, the main competitors, and have sales skills. An interesting idea for creating an ecommerce is not enough if you have no experience.
You want to use the online store as an investment of free money
However, online trading is not an investment tool. An online store plays the role of a trading platform for business. But in itself does not represent serious advantages over competitors. In fact, this is an independent project. The project that requires the same financial and labor investments. Due to, as the development of an offline branch of the company. Nevertheless, free money can be invested with greater benefit and less risk.
How an online store works
There are two main groups of processes in online stores.
Front office
The front office is responsible for working with customers. It includes the online store website. All types of mailings (advertising, order notifications), calls (to potential buyers, clients).
Back office
The back office includes processes that are not visible to customers. Instead, like pricing, integration of delivery services, CRM, payment systems, analytics of the ecommerce.
